Performance Marketing Lead — Google & Meta

Full-funnel performance marketing that ladders up to revenue.

I'm Triv — I own Google and Meta campaigns end to end, from brief and strategy to execution and reporting, for founders and teams across Australia, Europe and the US, connecting spend to measurable impact on the bottom line.

Triv Andhare, Performance Marketing Lead
6 yrs paid media
+ 13 yrs client-facing
Brands I've worked with
Selected results

Numbers from real campaigns.

A snapshot of what full-funnel work looks like when the strategy, creative and tracking pull in the same direction.

875%
Uplift in monthly form submissions — from 8 to 78 a month inside a 60-day window.
92%
Lower cost-per-booking-action — $280 down to $22 after rebuilding the account.
4.8×
Lift in daily reservations — delivered within 21 days of launch.
95%+
Search impression share — up from 13% across competitive lead-gen.
What I do

Everything from first click to booked revenue.

Paid acquisition is only half the job. I own the whole path — the ads, the landing experience, and the tracking that proves it worked.

Google Ads

Search, Shopping, PMax and YouTube — built and paced to CPA, conversion volume and revenue targets, not vanity clicks.

Meta Ads

Full-funnel account structures and creative-testing frameworks that scale profitably against ROAS instead of stalling.

SEO

Technical, on-page and content direction aligned to commercial search intent — organic growth that compounds.

Strategy

Set the campaign strategy and prepare the creative briefs — translating audience insight into clear direction the creative team can deliver against.

Conversion tracking

GA4, GTM, Pixel and CAPI set up properly, so every dollar and lead is measured — not guessed at.

CRM integration

Ads-to-CRM alignment for clean attribution, lead-source reporting and campaign-to-revenue visibility.

About

Six years in paid media, thirteen in the room with clients.

I lead paid media at Fortem Media, an international creative production house, where I own the full-funnel paid strategy across Google and Meta. I'm also Performance Marketing Lead at Fulfilment Australia, a national 3PL provider, where I partner directly with the CEO to turn campaign data into commercial priorities.

What sets that work apart is where I came from. Before performance marketing, I spent 13 years in sales and account management — so I read a P&L as fluently as a dashboard, talk to founders in their own language, and build campaigns measured by revenue, not vanity metrics.

I'm an Australian citizen and ABN registered, based in Sydney — remote-ready and available now.

Toolkit

Analytics & tracking
GA4 · Google Tag Manager · Data Studio · GSC · Pixel · CAPI
Paid media
Google Ads · Meta Ads Manager · Meta Business Suite · Merchant Centre
SEO
SEMrush · Ahrefs · SE Ranking · Rank Math
CRM & workflow
HubSpot · ClickUp · Monday.com · Mailchimp · Slack
Experience

Where I'm doing the work.

Apr 2026 — Present

Paid Media Lead

Fortem Media — international creative production house

Own full-funnel paid strategy across Meta and Google, pacing $10k–$25k monthly budgets to CPA and growth targets.

Aug 2025 — Present

Performance Marketing Lead

Fulfilment Australia — national 3PL provider

Partner directly with the CEO on Google Ads, SEO and website performance.

2020 — Present

Independent Performance Marketing Consultant

Ahimsaimages — consultancy

Google Ads, Meta and SEO for founders and marketing teams across Australia, Europe and the US. Monthly spends from $3k to $50k across Search, Shopping, PMax, YouTube and Meta, spanning 3PL, hospitality, healthcare and financial services.

Let's talk

Let's talk about your numbers.

Whether you're hiring or looking for someone to own paid media end-to-end, I'm one message away.